Our challenge was to create a new bike-share program that would be an extension of the city's identity and encourage visitors to ride, rather than walk or drive.
We built a service that gives the rider a unique, rich experience that tours the town in a way that foot or car could not.
P-RIDE honors the town's history, convinces visitors to explore via bike, and gives back to the community it serves.
CW: Max Frankel
AD: Shannon Deuel
AD: Pedro Sacilotto