SURGE ON

Americans still believe that Japan makes a better car than Korea. Yet, most Americans haven't even sat in a Korean car.

Surge On aims to convert thousands of Uber and Lyft drivers from Japanese cars to the Hyundai Sonata.

 

Converting just .05% of Uber and Lyft drivers to Sonata will put 10,000 Sonatas in circulation. And those 10,000 drivers will give over 30,000,000 rides each year. 

That’s a lot of Americans finally experiencing a Hyundai.


IMPORTANT NOTE:

This campaign’s primary audience is ride-share drivers. It uses ride-share lingo that would not be understood by regular drivers. Hover over images for explanations. 

CW & AD: Max Frankel

MORE PROJECTS