Tech for the Modern Tush
Americans are obsessed with upgrades. Yet only 2% have upgraded the oldest technology in the house: the toilet. That makes bidet attachments an untapped multi-billion dollar market.
The problem? Americans think wiping is fine. Which is odd because we've tech'd out every corner of our lives, except how we clean our butts.
Tushy Bidet is setting out to get Americans to see wiping for what it is:
outdated and primitive.
The biggest barrier to bidet adoption? People have never tried one.
What better place to change that than a city that's notoriously hard to poop in,
just as it expands public bathroom access?
Let's put a Tushy in every new bathroom, turning New York into one big free trial.
And since the mayor wants one, we'll start with his new home.
74% of people use their phone on the toilet. That's about 49 hours/year spent scrolling while pooping. And since everything's connected now, we connected modern tushies with the first game built exclusively for the toilet.
It catches people with their pants down to show them how bacteria-laden wiping really is. Right before they do it.
The people and companies building the future are still wiping like apes.
How embarrassing.
The problem goes all the way to the top.
Even our astronauts are wipers.
Houston, you of all places should know.
