An area 9x the size of New York City has been burned and cleared to raise cattle in the Amazon.
Our fake line of meats reveal a disturbing truth behind the fires — when you eat beef from the Amazon, you’re eating a piece of the rainforest and everything that lives in it.
We created a fake line of meats.
Then we brought it to market.
We revealed the truth behind the fires, farming, and political failures through our "Recipes for Disaster."
All comms lead to our social channels that encourage our audience to spread awareness through the #StopGrillingAmazonia hashtag.