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An area 9x the size of New York City has been burned and cleared for cattle farming in the Amazon.
Our faux meat line unveils an unsettling reality behind the fires: consuming beef from the Amazon means eating a part of the rainforest and all its inhabitants.
THE CAMPAIGN
We created a faux meat line...
...and then we brought it to market
Through our "Recipes for Disaster," we exposed the truth behind the fires, farming practices, and political failures.
All comms direct to our social channels, urging our audience to raise awareness using the #StopGrillingAmazonia hashtag.
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