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An area 9x the size of New York City has been burned and cleared to raise cattle in the Amazon.
Our fake line of meats reveal a disturbing truth behind the fires — when you eat beef from the Amazon, you’re eating a piece of the rainforest and everything that lives in it.
THE CAMPAIGN
We created a fake line of meats.
Then we brought it to market.
We revealed the truth behind the fires, farming, and political failures through our "Recipes for Disaster."
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