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Nuclear war is still the greatest existential threat to humanity, but we just don't give a damn. 

Here's my attempt to get people to give a damn.

Gen Z has taken up more causes than we can count on two hands and feet, but nuclear war is completely off their radar. 

If our species is to survive, we need to denuclearize the planet. And to denuclearize the planet, we need to mobilize the most politically active generation in recent history.

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We've flirted with nuclear disaster dozens of times since the Cold War.


Instagram stories will narrate alarmingly close calls, highlighting our vulnerability and need for action. 

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